The new winged badge is Aston Martin’s eighth in 109-year-long history of the company.
In an accompanying short video, the automaker shows talented people from Birmingham shaping the logo into existence, intermixed with the footage of modern AM sports cars running on the track.
The refreshed badge keeps the recognizable font and the wing ornament, but puts the larger letters on a green background instead of black and adds a bit of refinement to the feathers.
The refreshed shield will first make it onto the hood of a Formula racecar, and only then go into production.
In addition to this, Aston Martin now has a new motto that goes: ‘Intensity. Driven’.