In a recent interview to CarExpert, the regional CEO of Aston Martin in Japan and South Korea has shared his vision on the future of the brand.
He pointed out that the luxury automaker would continue to stay in touch with the changing times by offering a variety of zero-emission models – not necessarily just battery-electric, but also based on the hydrogen fuel cell tech.
According to the executive, the mission of Aston Martin is in becoming the world’s most coveted ultra-luxury vehicle brand, which implies the use of innovative technology and coming ahead of the competition.
Interestingly enough, he also pointed out that a new sports car was in the works, set to debut in a few months’ time with a completely new infotainment system on board.
In earlier news, we reported that Aston Martin was preparing a large-scale overhaul of its model lineup. The nearest premieres are expected to include a successor to the DB11 model and refreshed takes on the Vantage and DBS (in the gallery below).