Adrian van Hooydonk, Design Director of BMW, said the company was uninterested in the pickup truck part of the automotive market.
Rumors about the company being busy developing a pickup started circulating several years ago, In 2019, the Bavarian automaker poured oil into the fire when it revealed the X7 Pick-up Concept (in the gallery below). It ended up being a one-off truck used by the BMW Motorrad division during its various motorbike-related events.
Van Hooydonk emphasized that the company did not consider the ‘premium pickup’ market segment viable. He brought up the utter failure of the Mercedes-Benz X-Class as an example.