Bugatti has treated its fans to a new fashion wear collection co-designed with UYN (Unleash Your Nature). As should be expected from a sports car manufacturer, the selection will mostly appeal to people preferring the sporty look.
The assorted sneakers, T-shirts and jackets feature a modern design, are breathable and convenient in everyday life. They are also packed with Bugatti nods and references, starting from the horseshoe-shaped radiator grille and ending with the trademark combination of colors (white, black, blue and red). The company used to fly the same colors whenever it won a major race.
All in all, the collection contains ten items such as jackets, windbreakers, long- and short-sleeved polos, a T-shirt and a few sneaker designs. As of right now, it is only available off the shelf of the KaDeWe Store Berlin in Germany, but will later be stocked by the entire UYN chain. Prices are pending.