U.S. muscle car maker Dodge is looking to attract new customers. Until February 29, the company will be selling its Challenger, Charger and Durango models with a ten-dollar discount per engine horsepower, for a possible total of $7,850 off.
According to Carscoops, the carmaker ran a similar promo campaign in 2019 (see video). Back then, it also spread to the entire V8 Hellcat lineup, with a maximum discount size of $7,970. The current campaign doesn’t extend to the Hellcat versions.
In practical terms, it means that buyers of the latest 2023 Dodge Charger may save from $2,920 to $,3700 depending on the trim version they choose. As an alternative, they can request a 72-month interest-free installment plan, but not both at the same time.
Buying a 2023 Challenger SXT, GT or R/T now will let you save from $3,030 to $3,750. Going for a Durango SXT, GT, R/T or Citadel will net you a discount from $2,920 to $3,600. In a number of U.S. states, the Durango can be obtained with a much larger discount – up to $7,850.
Since the production of the Challenger and the Charger ended in late 2023, it looks like Dodge wants to get rid of leftover stock before launching something new.