The all-electric sedan known as the Sterra ES on its domestic market of China and as the Exeed Exlantix ES in the rest of the world has yet to top even just 1,000 monthly sales, let alone the manufacturer’s monthly target of 5,000 sales, Dongchedi reports. Insiders whisper that the company is counting on another EV – the Sterra ET purportedly coming this summer – to save the situation.
The ES saloon went on pre-order in November 2023. As it did, the company immediately reported receiving 20,000 orders. However, it only managed to deliver 740 EVs to the customers that ordered them in December, followed by another 504 in January this year.
Not even the gradual discounting could save the sales. At the pre-order stage, the car had cost between 260,000 and 360,000 Yuan depending on the trim level. It can now be bought for as little as 198,000 Yuan (27,500 USD).
Still, according to Dongchedi, its competitors are seeing much better sales right now. For instance, the similarly priced Zeekr 007 found over 5,000 buyers in its first month on the market. Exeed had expected similar performance from the Exlantix/Sterra ES, boasting that it would definitely make it into the top-5 list of EVs in its market niche.
The company announced back in January that its electric SUV, the Sterra ET, was officially greenlit into production. It never specified how much it would cost, though. Pre-orders in China are expected to become available in March and the full-on sales should start around this summer. The manufacturer’s sales target for the ET model is 10,000 units per month.