Rumors have been circulating for a very long time that Ferrari might be working on an ‘affordable’ sports car and successor to its Dino model (featured in the gallery and the video). Like it or not, an official statement from Maranello puts these rumors to rest.
Multiple sources have repeatedly stated that a reasonably priced entry-level Ferrari would target an extremely wide audience composed of Italian brand admirers who simply couldn’t afford buying their dream ride before. A 2.9-liter turbocharged Alfa Romeo six-cylinder was proposed as the most likely engine, and U.S. $150,000 was given as a realistic starting price. Today, however, Ferrari simply said ‘no’ to these speculations.
Speaking in a recent interview, Ferrari Commercial Director did mention that the company would like to adjust its market standing – but he most likely referred to the recently announced intention to add an SUV to the lineup. Getting the lucrative ‘luxury crossover’ segment covered would be massively more viable than releasing a low-profit-margin sports car. For instance, the Bentayga SUV makes up almost 50% of all Bentleys sold, while the Lamborghini Urus has found 2,693 new owners from January to June 2019. Over the same period, the company has only sold 1,211 Huracan and 649 Aventador vehicles.