Ferrari is closely monitoring the use of its branding and doesn’t let third parties dilute its brand identity – here’s how.
According to a report the Italian company has published just now, over 400,000 counterfeit goods worldwide wearing fake Ferrari logos or other features were identified as such, banned from sale and destroyed.
The list includes over 100,000 articles of clothing, around 57,500 wallets, 17,400 pairs of footwear, 13,000 belts and accessories, 872 scale models and more. It even lists three actual cars.