Ferrari, Italian firm, will expand its model range in order that clients don't choose the competitors. The company management notes that many clients are dissatisfied with insufficiently wide range of Ferrari. Besides,some are not satisfied with the too long waiting period for the ordered car.
The head of Ferrari explained that capacities of plants are limited: it is impossible to issue more than 8,5 thousand units of vehicles in a year. However the competition to such companies as, for example, Lamborghini, forces firm to increase quantity of the models presented at the market. By 2019, after expansion of a model range, the production volume is planned to increase to 9 thousand cars.
Also the management noted that if time from the moment of application and delivery of the cars takes more, than 18 months, customers often go to more efficient brands-competitors. Therefore, Ferrari plans to reduce the waiting time for the ordered sports car to 1 year.
Photo: Ferrari