The Italian supercar maker keeps developing its first-ever SUV, which it had originally intended to call Purosangue (‘pure-blooded’, ‘purebred’). As it turns out, however, it might end up having to pick a different name.
Apparently, a Purosangue Foundation was legally registered in 2013 as an anti-doping organization that organizes educational classes for runners and subsidizes medical examinations of the elderly people. A legal representative of the foundation claims that the company had tried negotiating with Ferrari, but never received a response.
The way things stand now, the two companies are going to have to settle their dispute in the court. On the one hand, it looks like Ferrari doesn’t have a chance because the foundation applied for the trademark well in advance. On the other hand, Ferrari lawyers hold that it hasn’t used that trademark in five years, which can be a legal reason to revoke the registration.
The court hearings will take place in Bologna, Italy, on March 5, 2020.
There is precious little known about the upcoming SUV right now, although a couple of test mules have been spotted on the streets (see the video) and numerous 3D concept renderings have been created by brand fans (see our gallery here). None of these gives us a clear idea of what the production car will look like, though.