Ford has launched a rather original promo campaign in the United States. According to Cars Direct, the company is offering all Jeep owners a discount on purchasing the new Bronco – and you don’t even have to sell the Jeep.
The campaign is currently running in select U.S. states and lets you grab a Bronco with a discount ranging from $500 to $1,000 depending on the location of the dealership.
Potential customers can take advantage of the discount even if they personally don’t have a Jeep registered in their name. As long as someone living at the same address with you drives one, you can mention them in the application. The only important caveat is that the off-roader has to be MY1995 or later. Oh, and the range-topping Bronco Raptor is not eligible for the discount.
It seems like Ford is anxious to lure in crowds from the competing badge – or, at least, persuade them to compare the SUVs it makes with those from Jeep.