Korean carmaker Genesis will be selling customized vehicles through its new division called One of One, local media are reporting.
The division will occasionally come up with special editions of the cars already on sale and make armored vehicles. It will also handle all customization, design packs and limited-run cars.
Preparations to get One of One up and running will be finished before the end of the year. Once that stage is complete, the company will launch an advanced car configurator on its website, called Your Genesis. The press release claims that there will be 100,000+ trim and feature combinations on offer for the GV80 alone, for example. You can find the SUV in our gallery and the video here.