Having spent the past several years concentrating on SUVs, crossovers and pickups, Great Wall Motor Company is returning to the light passenger car market with a luxury sedan poised to compete against not just Hongqi, but also Bentley and even Rolls-Royce in China.
Autohome reports that the company calls its first luxury car ‘ZX’. It is being envisioned as a ‘New Energy Vehicle’, implying a completely or part-electric drivetrain.
Great Wall pulled out of the light passenger car market in 2016 after the failure of its Voleex sub-brand. The company has since unveiled a handful of sedan concepts including Chaopai (Futurist) and Saloon Mecha Dragon (later reimagined as Ora Sar). You can find these concepts in the gallery below; none have made it into production yet.
The Great Wall ZX is around 5.5 meters (18 feet) long, making it comparable with the Rolls-Royce Ghost and the Hongqi H9+. The technical parameters remain to be decided upon.
While there is still little info about the car, it may debut as soon as the Auto China expo in Beijing this April.