Carmaker Infiniti has launched a rebranding campaign that involves introducing the customers to a new, flatter logo and a different dealership concept.
This is the fourth time the company has changed its emblem since establishment. As always, the logo depicts a road running towards the horizon. The latest edition just makes the lines slimmer and puts some extra spacing between the letters in the company name.
As for the showrooms, the company will now require them to be better-lit than before, but in a way that avoids direct sunlight. The first dealerships to adopt this new style will be opened in the U.S. state of Texas, Qatar and Mexico soon. The first vehicle to don the new badge will be the Infiniti QX80.