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Jaguar & Baracuta team up on a fashion-conscious E-Pace project

Two British companies – Jaguar and Baracuta – have joined forces to design a special Jaguar E-Pace show car to go with a Jaguar G9 Baracuta jacket. Both products will incorporate the DNA of the automotive brand in their design, the press release claims.

The Jaguar Baracuta E-Pace comes finished in an exclusive tone called Neutro and sports an interior trimmed with the same material Baracuta uses for its G9 jacket. The fashion brand’s ornaments can be found lining the door panels, the trunk and the ceiling. As for the jacket, it has ‘Jaguar’ embroidered on the sleeve and a special edition logo on the padding inside.

The collaboration gave a kickstart to a project called The Next Classic Guide. According to Jaguar, popular writers, artists and media celebrities will embark on a search for ‘the places, fashions, trends, and people that will inspire and shape the next generation.’