South Korean car manufacturer Kia will introduce the guests of the upcoming CES show in Las-Vegas to R.E.A.D., a technology that would be able to read the emotional state of the driver in real time and customize the interior accordingly.
The company developed R.E.A.D. in partnership with a group of MIT scientists. The idea behind the concept sounds simple enough: the car uses sensors and cameras to analyze various biological clues hinting at the emotional state of the driver and passengers, and then adjusts the interior accordingly.
According to Albert Biermann, Chief of R&D, R.E.A.D. will establish an emotional link between the car and the driver and turn the entire cabin into an interactive environment.
Photo: The News Market