The one-minute-long ad follows a family traveling in a Kia Telluride X-Pro and arriving at a hotel only to discover that they forgot the binky. The father bolts back into the car and drives home, hoping to be back in time for his baby son not to start crying.
A woman can be seen filming the father in the process. The video instantly goes viral, with the media nicknaming the dad ‘Binky Dad’. The driver basks in this sudden popularity, receiving police escorts and assistance from fans.
As the main TV channels broadcast the whole ride in real time, a crowd of fans meet him at his house. The story has a clever twist ending, exposing an unpleasant truth about the father and his lacking knowledge of his own kid.
But at any rate, Kia says it will be showing us some alternate endings later on, so try not to feel too bad if the ad felt somewhat relatable, okay?