The new Lamborghini Aventador SVJ Xago Edition is a roadster emerging in a batch of just 10 units adorned with hexagonal images and patterns inside and outside.
The only way customers can order such a roadster is through Lamborghini Ad Personam, a car configurator app that eliminates the need to visit a dealership in person. The company reports that the demand for custom cars grew three times over the past several years, and over a half of the total sales recently partly or completely succeeded with the help of Ad Personam.
The car’s 6.5-liter non-turbo V12 still churns out 770 hp (574 kW) and 720 Nm (568 lb-ft) of torque to all four wheels via a seven-speed semi-auto gearbox, taking it from zero to 100 km/h in 2.9 seconds and all the way up to 350 km/h (217 mph).