Lancia will be holding a Design Day on November 28, 2022, to unveil three new cars and tell us more about its new design philosophy called ‘Progressive Classic’.
The manufacturer claims the new design direction will combine an eclectic approach with elegance and geometrical simplicity. The inspiration was reportedly drawn from a large number of brand’s classic cars, notably including the Aurelia, Beta HPE, Delta, Flaminia, Fulvia, Gamma, Rally 037, and Stratos.
The first time Lancia mentioned three upcoming new models was in spring when it presented its brand development strategy for the next 10 years. Stellantis Group pledged to provide funding to the company throughout that period to keep it afloat.
In a few years’ time, the automaker plans to introduce a new Ypsilon generation, which will come in at around four meters (13.1 feet) long and be available in hybrid and all-electric variants. All subsequent generations will ditch the ICE drivetrain altogether.
In 2026, the company hopes to follow up with a 4.6-meter (15.1-foot) long flagship dubbed the Aurelia. The Ypsilon hybrid is expected to drop out of production by 2028, and a new Delta model is expected to arrive at around the same time sporting a 4.4-meter (14.4-foot) body that Lancia describes as ‘sculpted and muscular.’
Like the upcoming vehicles by Alfa Romeo and DS Automobiles, both parts of Stellantis Group, the three new Lancias will enjoy premium market positioning. Out of all the marques constituting the automotive alliance, Lancia is shaping up to be its most environmentally responsible of all – at least by the share of recycled materials used in production.