The British automaker has traveled to its proving grounds in Arjeplog, Sweden, to draw a snow image over 250 meters (820+ feet) wide using multiple Range Rovers.
British snow artist Simon Beck supervised the process. He started things off by tracing the entire logo by foot on the total area of 53,092 square meters (87+ acres), walking over 45,000+ steps as he did so.
The company then invited Anthony Joshua, world champion in heavyweight boxing, to test a few Range Rover SUVs in extreme conditions. Guided by the footprints, A.J. has traced out the entire snow art driving four luxury vehicles in succession: a Velar SVA Dynamic, a Sport SVR, an SVAutobiography Dynamic, and a standard SVAutobiography.