The Maserati Tridente is a subscription-based introduction program designed to let the Italian carmaker’s fans know the manufacturer better. It comes with a dedicated mobile app that lets both current and potential Maserati car owners to learn more about the company.
The Tridente program will be launched in the United States at the end of the year. The prices will be announced in a few weeks. There will be three levels to choose from: Blu (for fans), Platinum (GranTurismo, MC20 and MC20 Cielo owners only), and Diamond (Project24 customers and GT2 collector only).
Depending on the chosen participation level, all participants will be getting exclusive content, an invitation to a behind-the-scenes tour of the automaker’s Modena factory, and tickets to all kinds of car-themed events.
The app is already available for downloading via App Store or Google Play in Italy, Germany, the UK, Switzerland, Austria, France, Belgium, Netherlands, the UAE, the USA, Japan, and South Korea.