Mercedes has unveiled the fruit of its collaboration with fashion designer and Louis Vuitton art director Virgil Abloh. The art car looks unlike anything of its kind and is more of a fashion statement.
The unique G-Wagon is meant to represent the concept of “New Luxury”, Abloh states. It is conspicuously missing emblems, mirrors and door handles, but has a wide body kit, racecar wheels and slammed suspension.
The interior is truly Spartan in terms of design, sporting a simple tubular frame, a plain front fascia, bucket seats, a motorsports steering wheel, and windows covered with black grids.
The Project Geländewagen will go on sale at Sotheby’s on September 14, 2020, and the money earned from sale will be redirected to a charity fund.