The Stuttgart automaker has announced massive investments into its business in China following disappointing sales statistics.
China was the single biggest market for Mercedes-Benz in 2023 with 737,200 vehicles sold that year. In 2024, however, the sales went down 9%. To reclaim its lost market share, the company is now planning on investing €1.8 billion into a joint enterprise in the country.
Among other things, Mercedes wants to localize the production of the long-wheelbase GLE-Class in China. The crossover is already available in that country, but importing from the United States makes it expensive. The all-electric EQV van may also prove a solid performer on the local market, and it also has to be made in China to be competitive, the company argues.