The British car marque will attend the expo in Shanghai with a new infotainment UI for its cars featuring Spike, an English bulldog and virtual mascot.
The images depicting Spike also reveal the interface of the system. As for the English bulldog, it became one of the company’s symbols as far back as 2001 when it was rebooted. It will now serve as the avatar of the voice assist software.
The company did not mentioned any specific features, but admitted that ‘strengthening the emotional link’ between the car and its owners was the main goal.
The Spike is pictured against the background of the MINI Axeman Concept, which the automaker also plans to reveal in Shanghai. The image on the large center display should give you an idea of what to expect in terms of UI.