The Japanese automaker will withdraw from the European crossover/SUV market next month, citing the need to prioritize Asian markets.
Multiple representatives of the company have mentioned these intentions before without specific dates or details. According to the announcement made earlier today, Mitsubishi will no longer ship its Outlander, ASX and Eclipse Cross models to countries across Europe starting in September. It is official that the Mirage and L200 models will remain on offer until the end of 2021.
Like many other automotive businesses, Mitsubishi faced the need to redesign its utility vehicles to meet the strict new emission standards. In all likelihood, the company deemed the associated expenses unacceptable at the moment.