Porsche Exclusive Manufaktur program ramps up the exclusivity value
Customers have been asking Porsche for in-house individualization of their cars since the mid-20th century, and nowadays, the company’s Exclusive Manufaktur division primarily handles these requests. With a launch of a new program called Sonderwunsch, things should become even more interesting for those seeking uniqueness straight from the factory.
The assortment of parts and accessories is now so wide, you can turn your car into a true one-off masterpiece with no second vehicle like it in the world. To make sure of it, Porsche will maintain a database of all custom works from now on, protecting every example from replication.
The Sonderwunsch initiative, which stands for ‘Special Wish’, offers nearly limitless exterior finish opportunities, various backlighting options for the doors, and greeting projectors capable of putting images and letters on the ground. You can ask for your own floor mat design or even sketch up your dream car from the ground up – but Porsche will only carry out your wishes if it is convinced you aren’t trying to mimic design traits of other manufacturers’ cars.
The new customization program is available to owners of used Porsche cars and even includes a plethora of off-road-friendly accessories.
Editor Andrew Raspopov