EV conversion shop Everrati enters North American market

British classic car electrifier Everrati said 45 percent of its clientele was from the United States, so it should not come across as surprising that it decided to invade that market with a branch office.

It took a few years for Everrati CEO Justin Lunny to reach the decision to expand overseas. Being a small, albeit rapidly growing business with only 19 employees, the company never thought it would need that – but the customers themselves proved they had enough interest in it for the expansion to pay off.

The engineering crew is highly qualified and includes experienced professionals formerly employed at Lotus or McLaren. Unlike some tuners who would take nearly any car and work on it, the Everrati team picks its projects on its own and just lets the customers buy out the results. Of course, you could still ask them if your car qualifies or if they could a suitable one to retrofit with an electric powertrain for you. This approach has the drawback of being comparatively slow: for example, a recent bespoke Land Rover build took a year and a half to complete.

Pricing starts at $200,000 USD, but a more typical target price would be close to $500,000. The company says it relies on a partner firm that buys traction batteries from LG and Envision (China). The standard battery stores 60 kWh of power and uses an 80-kW charger device to go from 20 to 85 percent full in 45 minutes.

Everrati keeps the exterior of the car unchanged and emphasizes that clients can have everything reverted back to its original state, including the ICE powertrain. We have our doubts that there will be many such cases, however.