Polestar finds out why customers prefer electric cars

EV maker Polestar has conducted a study among electric car owners in the USA to find out what motivated them to go zero-carbon. Apparently, emissions have very little to do with it: 55 percent of the buyers highlighted innovative tech as the main incentive.

And we aren’t talking about powertrains, either – at least, not in the first place. Most buyers were swayed over by infotainment systems with big screens, connected services and other such advantages, as well as the prestige of owning a tech-laden battery-electric car.

This is not to say environmental concerns were not on the list. The younger the respondents, the likelier they were to mention that as the reason. 12 percent of all respondents aged 18–24 named zero emissions as the main reason. Respondents aged 25–41 were only half as likely to give this answer, and those between 57 and 74 were three times less likely to care about pollution.

Furthermore, 46 percent expressed a simple interest towards emerging automakers and new trends. This reason maxed out at 57 percent among the 25–40-year-old crowd.