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Porsche North America finds a creative way to advertise its bespoke color palette

We have seen so many car ads in our lifetime that genuine surprises are rare at best. Still, no matter how jaded you are, every now and then a manufacturer manages to bring a smile to your face. Case in point: Porsche North America teaming up with Pretty Cool Ice Cream for cuteness points.

In the video, a number of Porsche 911s finished in the most popular ice cream tints race across the city to deliver cold refreshments to kids and adults, who end up forming a long queue. The five flavors shown are unique and associated with their own, distinct colors that Porsche will put on your sports car if you ask it to.

The Porsche Ice Cream was released in a limited batch to celebrate the National Ice Cream Day in the USA. ‘This has been a fun project and one we hope will evoke a smile, just like the customizable colors available on all of our cars,’ the Marketing VP of Porsche Cars North America said commenting on the PR stunt.

Editor: Andrew Raspopov

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