The Bugatti Collection One seems to be the marque’s first incursion into the luxury sunglasses market, with the prices ranging from $1,300 to $15,000.

The variation is there because there are as many as nine designs to choose from. All glasses were designed by Larry Sands, a professional with six decades of experience in the industry. Sands is known for his exquisite works for many fashion houses.

To keep up the luxury status, Bugatti will be limiting the availability to just 37 pairs. All will be made in Japan using such materials as Makassar wood, gold, carbon fiber, silver and palladium. The company claims it will also employ technologies never before used in the optics industry for the frames.