Fast food chain McDonald’s has just made adjustments to its burger recipes that it claims will make the burgers even more delicious. To celebrate, the company launched an ad campaign starring a tuned 1970 Plymouth Barracuda.
The car will embark on a trip of the United States with one of the brand’s most iconic mascots of all time behind the wheel: the Hamburglar. He will be wearing a black-and-white suit with red accents, a perfect rhyme with the color scheme of the car itself.
The improvised Burgercuda also flaunts a McDonald’s badge on the radiator grille and the company’s signature letter M on the steering wheel hub. Inside, it has a burger-warming pad between the seats.
By scanning a QR code found on a fender, witnesses of the Burgercuda can visit a website with a prize draw on it and win a coupon for one year of free burgers at McDonald’s.