The U.S. automotive corporation has published a new product strategy called the FaSTLAne 2030, estimated to require over $70 billion in investment. It involves launching 60 all-new and 50 updated vehicles worldwide over the next five years.
As you may have heard, the performance of Stellantis under CEO Carlos Tavares was less-than-stellar, leaving many of its constituent brands at risk of closure. Such badges as Opel, Chrysler, Citroen and even Maserati were all rumored to stand one leg in the grave.
With the new strategy revealed, it is now official that no brands will get abandoned – at least until 2030, that is. However, they will not receive enough funding to conduct fully independent research and development, either. Instead, they will inherit platforms and technologies designed by the so-called “priority” brands including Fiat, Peugeot, Jeep, and Ram. These will be the innovators of the bunch.
All in all, the company plans to introduce 15 PHEVs, 24 HEVs, 29 BEVs and 39 ICE cars over the next five years. To achieve this ambitious goal, the development cycle will be shortened from the usual 40 to just 24 months.
As a result, Stellantis expects to have its production capacities running at 80% load both in the United States and in Europe. Out of the 110 new releases planned, only seven cars will land in the sub-$40,000 segment, and only two out of those will be under $30,000.