Following the announcement of its development strategy dubbed the Renaulution at the beginning of the year, Renault has now supplied some of the details. The company intends to increase the share of hybrids in its offer and enforce a no-discount policy.
It has to be pointed out that Groupe Renault is in dire straits now, having sold 1.54% of Daimler AG stock to stay afloat for a little longer. However, no automotive company on record has gone as far as to openly announce a no-discount policy. According to the marketing director of the marque, customers who ask for a lower price ‘have no respect for the brand’. The statement sounds all the more bizarre when you consider that car discounts are all but commonplace in France where Renault hails from.
In addition to this last-ditch effort to retain profits, Renault will be selling more hybrid cars from now on. Its e-Tech powertrain is currently available in Europe with the Arkana, Captur, Clio, and Megane models. The part-electric variant of the Clio accounts for 30% of its total sales.
A second-generation powertrain will incorporate a 1.2-liter petrol three-pot and an electric motor. Entry-level cars are expected to produce around 200 PS (197 hp / 147 kW), while dual-motor AWD plug-in hybrids will be rated closer to 280 PS (276 hp / 206 kW). The share of part-electric vehicles in the Renault sales structure should rise to 40% by the early 2030s.