The allegedly groundbreaking in-car features introduced at the annual Consumer Electronics Show in Las Vegas in January aren’t all they’re cracked up to be, AutoPacific argues quoting the results of a poll it conducted among 11,700 people planning to buy a new vehicle.
Carscoops points out that less than a quarter of the respondents said they were willing to pay extra for the high-tech gimmicks. For example, only 21% said they were interested in a front passenger display. Out of these people, 29% were willing to choose an all-electric vehicle as their next car and 25% were considering a plug-in hybrid. The remaining 79% of the respondents said they were not going to pay for the passenger-side display even if it came at a modest $1,000 premium to the price of the car.
Only 18% said they were interested in making online purchases straight from their car as long as the monthly subscription fee wasn’t higher than $15. The trend is still rising, though, as only 10% of the respondents agreed to pay for this in-car shop feature in 2022. Out of these customers, 60% were interested in the feature because they wanted to be able to unlock new car features and update existing ones. 56% wanted video streaming services, and 50% wanted to have a convenient means of paying for fuel, parking and food orders.
Only 17% of the people polled said they were interested in a $500 external display useful for showing messages to other drivers and pedestrians. The remaining 83% would rather save the $500.