The Brazilian office of Toyota has devised an interesting incentive for local farmers, inviting them to turn in their agricultural harvests – be it soy, corn or other produce – in exchange for a similarly priced new car.
The program is transparently called Toyota Barter, and the company claims the dealerships assess the worth of the products based on their actual quality and current market value. The incentive was actually launched in experimental mode in select regions a few years ago, but now the company has finally expanded it to the entirety of Brazil.
Don’t be too surprised: according to a study, around 16 percent of all Hilux pickup trucks sold go to farmers, and enabling the simple option of bartering for a new car will make the marque more attractive in the eyes of many business owners. As an alternative to the Hilux, Toyota Barter also offers the SW4 (a.k.a. Fortuner) and the Corolla Cross models.
Prices start from 197,990 Brazilian Real for a single-cab truck and 191,990 BRL for a double cab. The former comes powered by a 2.8-liter turbo diesel and has on-demand AWD by default, while the latter makes do with a 2.7-liter naturally aspirated gasoline engine and RWD.