The Volkswagen-FAW joint enterprise has only received a paltry 300 orders for the new ID.7 Vizzion sedan in three days, CarNewsChina reports quoting CarFans Research.
The result looks rather terrible for China. For instance, the Zeekr 007 has gathered over 20,000 pre-orders in 48 hours. CNC supposes that the potential buyers are disappointed with the feature set and parameters of the ID.7, which arguably do not do justify its premium price tag at all.
Specifically, the base, single-motor, 204-horsepower (150-kW) version of the ID.7 Vizzion starts from 237,700 Yuan on the local market, or roughly $33,200 USD. This is nearly twice as affordable as the price of the same model in Europe, but still not affordable enough if you compare it to such local rivals as the BYD Seal or the Zeekr 007. Furthermore, for some buyers, it may not even be necessarily a better purchase than the Tesla Model 3.
This is not all. According to online feedback, some of the would-be buyers are disgruntled with the ID.7 missing certain essential options in its base trim that China has already grown used to – for instance, heated seats. Everything considered, it is not very surprising that the German premium EV appears to have failed in China despite a promo campaign running since April.
CarNewsChina assumes that Volkswagen will once again go the way of its ID.3 model and offer major discounts on the car, the only measure guaranteed to remedy the sales somewhat. Still, given that VAG considers the Chinese market its top priority, things aren’t looking good for it at all.