Jaguar starts from a blank slate with a new logo and design philosophy

In preparing for its incursion into the luxury EV market, the Jaguar brand underwent a major overhaul that saw it get rid of most classic design cues.

There is an all-new logo, completely different “Jaguar” lettering and a simplified 2D image of the leaping jaguar. You’d be better off checking the images and the video yourself to get the full picture.

The first car to bear the new badge will debut at the Miami Car Week starting on December 2. A production EV will later reach the market based on this concept. Jaguar said it was simultaneously working on two other EVs.