Reviews

General Motors applies for Pontiac trademark

The company apparently wants to keep control over the retro car brand, even 15 years after production stopped.

Excited for new Pontiac cars? Don’t hold your breath. The application submitted to the U.S. Patent Office concerns exclusively small details, like hubcaps, horns and license plate frames. It’s unclear why those parts would need Pontiac branding, but it could be a cost-efficient way for the company to keep the iconic automotive nameplate around for a little longer, just in case.

Editor: Andrew Raspopov

May 29, 2025