Rolls-Royce Cullinan costs $0.2M+ extra with this styling kit on

Urban Automotive has come to this year’s Goodwood Festival of Speed with a carefully modified Rolls-Royce Cullinan Series II. Despite wearing more than 40 body kit parts, the luxury SUV pulls off an impressively elegant look.

Modifications start at the front with a new hood cover and front fascia made from carbon fiber. Rather than expose the weave, the tuner goes for an understated body-matching paint finish. The radiator grille gets its won dose of blackout, too, and while the wheel arches are flared, it’s not by much.

A diffuser at the back features a naked-carbon finish, as do the tailpipe wraps, the rear spoiler and the front splitter. A set of 24-inch, fully forged UV-8 wheels shod in Yokohama Advan Sport tires round off the sophisticated build.

Whereas a normal Cullinan can be obtained from roughly £300,000 in the UK, this personalized example costs £450,000. This converts into U.S. $406,000 and $610,000, respectively. Urban says it will carry out any further customization requests, but as you can imagine, those are going to cost you extra.