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BMW XM lands at the rock bottom of marque’s sales

The part-electric XM SUV has sold 7,813 units in 2024, becoming the single worst-selling vehicle of the Bavarian brand.

To put things into perspective, even the highly niche Z4 Roadster found 10,482 buyers last year.

BMW’s most popular vehicle lineups worldwide were 3-Series and 4-Series, as usual. They sold 519,228 units combined. Affordable SUVs X1 and X2 landed on the second place with 413,386 examples sold.

BMW X3 and X4 rounded off the top-3 list with 370,198 units sold.

Editor: Andrew Raspopov

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March 19, 2025

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