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Ford aspires to be the Porsche of the off-road scene

Ford CEO Jim Farly made an interesting statement last weekend as he shared the company’s current strategy on SUVs and off-road vehicles.

He said that the company was aiming at maximizing the power and performance of its Tremor and Raptor lineups, envisioning itself as “the Porsche of off-road.”

In other words, these vehicles will no longer be just “good enough” – they will be designed and built to be enjoyed by off-roading enthusiasts all over the world who don’t mind paying a hefty premium for their features.

Editor: Andrew Raspopov

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January 21, 2025


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