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DS aspires to compete with Bentley and Rolls-Royce

DS Automobiles Design Director Thierry Metroz believes that his company has all it takes to take the luxury vehicle market by storm.

Speaking in a recent interview, Metroz said that the premium French car brand could become an “automotive Louis Vuitton” of sorts, rivaling the prestige of such names as Bentley and Rolls-Royce.

He also opined that the recently introduced DS N°8 SUV had all the luxury boxes ticked to afford such a competition. Whether that sounds even remotely true is up to you – check out the car in the gallery and the video here and tell us if it says “top-notch design” to you.

Editor: Andrew Raspopov

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January 24, 2025


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