No-nonsense Lambo Urus off-roader goes on sale for $0.3M

The luxurious Lamborghini Urus isn’t really meant for heavy off-road driving, but tuners in the USA built one to break that exact stereotype. It’s now on sale for an asking price of $299,999.

The tuner is none other than Apocalypse Manufacturing, the famous Florida-based shop specializing in six-wheeled Jeep conversions. Apparently in the mood for something new, the team reworked the Italian SUV with a massive suspension lift, new 22-inch forged wheels wrapped in 33-inch tires, and a rugged body kit. There is a skid plate at the front, widened fenders at all four corners and a new rear diffuser at the back. Last but not last, there is a Kevlar-trimmed roof rack with a spare wheel on it and a DRL bar for driving in bad weather.

Things seemingly stay stock under the hood, because the engine is said to produce only slightly more than standard – 669 PS (660 hp / 492 kW) and 854 Nm (630 lb-ft) of torque. We suppose it’s thanks to a new exhaust system, which is mentioned in the upgrades. With slightly over 25,000 km (15,700 miles) under its belt, this Urus should be in a fairly good condition.